Company Name: SoundMarket

Duration: Aug 2025 - Present

• Contributed to brand growth at this rapidly expanding music licensing start-up.
• Design engaging promotional assets using Canva (graphics, event posters, social media carousels) and CapCut (short-form video editing, reels, and ad campaigns), boosting follower engagement on social media

Company Name: University of Toronto Mississauga Student Union (UTMSU)

Duration: June 2025 - Present

• Negotiate sponsorships with local vendors, securing $5,000+ in contributions.
• Oversee planning of student events, coordinating logistics for 200+ attendees.

Company Name: VML HK

Duration: May 2024 - July 2024

• Managed B2B client relationships with global brands under Haleon PLC (e.g., Panadol, Paradontax, Sensodyne) by joining weekly conference presentations, gathering client feedback, and preparing detailed meeting minutes.
• Monitored and analyzed daily social media ad performance on Facebook and Instagram using Meta Business Suite, contributing to a 40% increase in engagement.
• Performed administrative duties, including quotation tracking and document filing within the company’s enterprise management system.

Company Name: Government Logistics Department (HK)

Duration: June 2023 - August 2023

• Conducted vendor-focused market research for the compliance of the International Organization for Standardization (ISO), and enhanced response rate by 70% compared to last year.
• Logged records in Excel to support organized file management and easy future retrieval.

Company Name: The Dogs Garden

Duration: May 2022 - July 2022

• Migrated data from a legacy system to the Odoo ERP platform, ensuring accuracy and data integrity throughout the transition, and also photographing physical stock for inventory tracking.
• Represented the company as a sales associate at a one-week pet fair, enhancing customer engagement and promoting products.
• Managed point-of-sale (POS) systems and performed cashier duties efficiently.

Association Name: University of Toronto Erindale Hong Kong Students' Association

Duration: May 2024 - Present

• Promoted to President (External) for current academic year after successfully leading marketing initiatives.
• Drove Instagram (@utehksa) growth from September 2024 to March 2025, achieving 22k reach, 2.8k interactions, and a 33% increase in total followers.
• Secured 20 brand partnerships through a combination of online and offline outreach, effectively doubling the club’s total sponsorship count.
• Organized 12+ events in the past academic year, top events averaging 100+ participants.

Association Name: DEM Association

Duration: Sep 2023 - May 2024

• Participated in the budget planning process, ensuring effective financial management and securing funding from the school and external investors.
• Tracked and recorded club expenses, accounts payable, and accounts receivable with Excel

Association Name: University of Toronto Hart House Symphonic Band

Duration: Sep 2022 - Present

Performed as an oboist in various concerts and events, contributing to the musical excellence of HHSB. The Hart House Symphonic Band (HHSB) is an amateur music ensemble composed of U of T students and alumni performing various music genres at a high level of musicianship.